This is a logo design and re-branding for The Sugar Plum Cafe in Concord, CA—a diner built in 1959 celebrated by locals for their breakfast and lunch. Echoing the long history of this restaurant, a neon aesthetic was explored to match the retro vibe. A simple plum icon was chosen as the focal point since this round shape scales elegantly across different formats—from a small web browser icon to a large neon sign.